There are a number of free online marketing tools which any individual or business can use quite freely for improving their brand and increasing probability of sales. This article looks at some of the more established and effective solutions.
One of the recent advances in online search innovation strategy has been the advent of pay per click advertisements and targeted localized display advertisements. Google have been at the forefront of providing these types of services through AdSense, but there is a growing trend for targeted display ads being produced by other independent producers. Advertisements can be easily added to a site and it provides an additional income stream. It can also be used to attract traffic to your website to participating in providing your own advertisements.
Online social networking sites like LinkedIn, Twitter and Facebook are some of the more popular free online marketing tools. The key to any of these applications is that you need to have high volumes of traffic before you start seeing any conversions (i.e. people that actually click through to purchasing items on your own website). The major innovations with these solutions are in the use of back end application suites for managing the medications to all these different tools via the one application.
Web blogs are one of the more low-fi innovation strategy approaches available, though still quite popular. The key to using blogs is in generating a large amount of organic search traffic to your information/product offerings. This will require additional search engine marketing in order to get your web-pages/blog articles up to the top five in Google search results before you start seeing major traffic clicking through to your website.
Finally, it is still worth providing monthly e-mail marketing for businesses. Always be sure to update customers about changes, updates and innovation within your company and keep them informed of the latest developments. The use of competitions and quizzes is also highly recommended in order to establish some two-way feedback with your customer base.
