Debeers diamonds are often credited with the current global popularity of diamonds. The name Debeers is practically synonymous with diamonds world over. Debeers SA is the original company that leads the world in the mining, exploration, recovery, sorting, valuation and marketing of diamonds.
Debeers SA established Debeers LV in 2001 in association with LVMH Moet Hennessy - Louis Vuitton, the world's leading luxury goods company. Debeers LV is the joint venture that eventually brought to consumers the diamond expertise of Debeers SA and the retail brilliance of LV.
Debeers diamond jewelry is popular world over. With a captivating media plan Debeers has effectively made diamonds as the only kind of stone acceptable for an engagement ring. Women now expect nothing short of a Debeers diamond engagement ring when being proposed to.
Debeers has associated itself with romance and love and caters to a huge marriage market. The diamonds are used to make engagement rings, wedding rings and wedding bands amongst other things.
Fact is Debeers is what diamonds are all about!
